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Catharine Szefcyk 8/5/25 Catharine Szefcyk 8/5/25

Reaching the Right Insurance Audiences: Trends & Targeting Tactics

It’s no longer just about who you’re targeting. It’s about how you connect with them. As consumer behavior shifts, the strategies we use to reach, engage, and convert insurance audiences must evolve as well.

Catharine Szefcyk 6/30/25 Catharine Szefcyk 6/30/25

Data-Driven Over Demographics: Rethinking Senior Living Marketing Strategy

Healthcare and senior living marketers must move beyond traditional demographic segmentation and embrace more advanced tools that reveal behavioral patterns, decision-making dynamics, and personal motivators.

Catharine Szefcyk 6/3/25 Catharine Szefcyk 6/3/25

Reaching High-Value Weight Loss Audiences—Before They Choose

GLP-1 medications have skyrocketed into the public conversation—fueled by media coverage, influencer attention, and growing medical credibility.

Catharine Szefcyk 5/26/25 Catharine Szefcyk 5/26/25

Demographics Are a Starting Point—Not a Strategy

If you're still targeting based on age, income, or zip code alone—you’re missing the bigger picture.

Catharine Szefcyk 4/28/25 Catharine Szefcyk 4/28/25

Cut Through the Noise: Activate and Engage Loyal High-Worth Sports Gamblers

In one of digital advertising’s most competitive sectors, sportsbooks are spending at unprecedented levels to capture attention and grow market share.